LogFAQs > #962164693

It's officially-sanctioned RMT with a greater degree of publisher control. It's nothing new on the player's end, it's just easier for the studio to capitalize on it. Official RMT is relatively new in the AAA space, though (Diablo 3's attempt was quite some time ago, TF2, DotA 2, and CS:GO are largely unknown to the console gamers that drive so much of the AAA market, and those are all of the high-profile examples I can think of), so they're able to attach the popular buzzword that is "NFT" to it and convince people that it's something revolutionary that will definitely benefit them and totally won't just result in a clearly inferior game experience for those that don't want to spend more than $70 on their game.

I especially like the "Sell stuff when you're finished playing the game" claim. That guy knows damn well they'll be designing these games to keep as many players as possible playing them until they release another one and jettison the old version (and the value of their "earnings" along with it).