There were rumors from people working on the new show getting leaked. Fans expected various things, got few of them and the show runners alienated everyone in some way, including those they were trying to be more inclusive of. Fans expected a different show because of the trailer and the communication from Kevin Smith. Especially after leaks but before the release.
Kevin Smith lied many times on the lead up to the premier about what the show would and would not be. He did that in direct response to leaks about the show, calling those leakers liars. I'm not sure how he thought that would help anything. If he's proud of the work then stand by it. There would be nothing to hide, he made a show in a universe known for He-Man but about a different character. Instead he twisted the advertising and communication and it came out looking like a He-Man show not about He-Man but marketed as all about He-Man and he came out looking like an jackass. It would be like buying a package of Reese Peanut Butter Cups and opening it to find out that you actually got almost only peanut butter, with a few chocolate crumbs. The peanut butter is delicious but where is the chocolate that you enjoy most and that makes the peanut butter even better? It's right on the wrapper. You would be a little disappointed and if you were a little too invested in peanut butter cups you might get angry. Well, there is lots of disappointed and/or angry He-Man fans out there, some maybe who act like they have a peanut allergy. The worst part of this is that Kevin Smith is to blame because of how he handled it all. He should have stuck by the product and told the truth but he didn't. People who weren't interested wouldn't pay attention and those who were would tune in and be eagerly anticipating the release beforehand. Now he doesn't want to get in the bed he made and is telling fans who are unhappy with him to "grow the fuck up", which is comical in itself seeing how he's a 50 year old man who dresses like a 13 year old boy but anyway...
What do you think of the whole He-Man thing and how Kevin Smith handled the PR and the launch? Do you think Mattell is having second thoughts about their choice in leader to guide a show likely intended to move merchandise?
Do show runners usual confirm big huge spoilers of shows they work on?