LogFAQs > #956473414

KodyKeir posted...

Are they not selling toys tied in to this? That's like 90% of the revenue, who would sign that deal?

That's how things used to be, but that's become a somewhat dead marketing strategy over the last decade or so. Older kids today are much less likely to play with toys (in a world of video games and Internet videos), so a lot of the push for toy sales is for younger kids.

The demo that shows like MOTU (or Transformers, GI Joe, TMNT, etc) used to push for is much, much, much weaker than it used to be. Which is part of why Cartoon Network has had trouble, and why shows like Young Justice have gotten cancelled (an expectation of toy companies to underwrite costs, sales are dismal, toy company pulls out of the deal).

Shows like MOTU are half-marketed to adults/nerds at this point because nostalgia. The other half is hoping that kids will watch, but Netflix isn't overly concerned with ratings because they're just more interested in getting recognizable name content on the platform to spur subscriptions (part of why they tend to do series for 2-3 seasons and then cancel them regardless of whether or not they're good or bad).


(As a side note, this is part of the reason why dedicated toy stores are dying. Between collapsing sales and people switching to buying things online, the need for a Toys 'R' Us is lacking. People who still buy kids will settle for Wal-Mart or Amazon, and kids are generally disinterested as they get older).
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