LogFAQs > #951686894

Peloton accessed a previously untapped market in the workout field: lazy people (i.e., people who never went to the gym before). These are people who either never considered exercising before or didnt take exercising seriously enough to go to a gym. Most people who use Peloton are not the same people who go to gyms. They are mostly homebodies who dont care about working out every muscle group. They just want to get or stay in a moderate level of shape. Or, do something that convinces themselves that theyre making an effort.

Also, because of Covid, more people are going to be working from home than ever before (this is actually what caused them to explode the past year). However, they arent going to be returning to offices ever again because companies dont want to spend the money on it. This has been the direction companies have been moving in well before Covid in fact and now its solidified. Therefore, people are going to be incentivized to work out at home, as well.

Peloton is incredible. Its enabling the introverts and homebodies (well, the ones who have money to afford it) to exercise when they didnt know how to before. Personally, I would never buy one because I go to the gym five days a week and run just as often, but again, my type of customer isnt who Peloton targets anyway.