LogFAQs > #948436412

pinky0926 posted...

I'm saying there's an absolutely 0% chance that the people who's profession it is to analyse these markets at an extremely granular level of detail would have missed this immediately obvious point that you just tossed an armchair football at.

Not meaning that offensively. I used to work in marketing and you would not believe the amount of metrics they go into for things like this. So I just think it's a lot more likely that there's a very profound contractual or strategic reason why they didn't expand into video content.

One point I would make is that they rarely just look at an audience in terms of size and think "yeah we need all those people, that's sure to work". if that kind of thinking worked, then instagram thots would actually have a profitable business model.

But the metrics don't really matter. That's just to illustrate why this is so dumbfounding. They already offer video streaming on iOS and android so it's not like it's a tall order to extend that to things like game console apps, roku, ect

There's not really a lot of nuance here. Rogan isn't premium content for spotify. Acquiring exclusivity of his show was a move to get people to move over to use their platform, and you absolutely want as many of those eyeballs as you can get. So if you're pretty obviously making a move into Google's territory why in the hell would you not roll out video onto all of your applications? If you're coming to compete with one of the most dominate media companies in the world you sure as shit better be bringing your A-game.

I'm sure they will eventually, but rogan's deal was made half a year ago, there's zero reason to not have it done. And I don't exacly find it hard to believe in corporate incompetence from a company like spotify that's relatively young and has had a meteoric rise in the past 5 years.

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"People incapable of guilt usually do have a good time"
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