LogFAQs > #948023893

Questionmarktarius posted...

You're not going to buy one paper plate from the paper plate factory, no. Probably not even one stack.
Show up with the intent to buy a few thousand paper plates, and you'll probably get them.

You added nothing.
Literally what I said. The manufacturer and retailer handshakes because retail buying volume helps the manufacturer, not us.

If retail didn't exist, we could buy ps5 directly from Sony.
If we could buy ps5 from sony for the price retail gets them, retail would be hesistant to stock them.
So they bar you and me.

So, you are forced to go through retail. Retail then marks it up, because they can. But yes, they do have MSRP, which is a handshake for these services. Maybe retail isn't always happy but they still get a huge benefit.

Btw S stands for suggested.

Msrp is not law. Giant retailers like Walmart do make agreements to bind them though I think.