Does anybody suppose that a CCG overtly based on Satanism would have much mass-market appeal? Because it's a content-rich concept that as far as I know nobody has really tapped, although I'm not sure if it's more a matter of the perception of an unmarketable concept or the reality of an unmarketable concept.
Also, when it comes to cardbacks, I'm not sure that any CCG has done it better than MtG. The inclusion of the color wheel was a long-term stroke of genius, although I expect at least some of it was more the cart leading the horse than the horse leading the cart because some of the design decisions were likely based on it after the fact since concepts like allied-colors and enemy-colors aren't as present in early sets.
tbh, I think what convinced me to pick up my first Pop! was finding it for $2.5 or $3 on clearance. And seeing others for $5 or less is possibly the only reason I've bought a few of them. I have a weakness for what I consider a bargain. It's certainly the only reason I picked up the Talespin Shere Khan Pop! after already having the Mystery Mini.
Speaking of tchotchkes, I really like what Hasbro did with its Mighty Muggs line. The original figures were a bit on the large side and, because the detail was more in the paint rather than sculpting, they always looked a little too generic for my tastes. Now they're a little shorter than Pop!s, have head-sculpting, and the ability to switch between 3 faces... and very sturdy, stackable plastic boxes. Unfortunately, I think they stopped making them.
Well I can afford them now so I'll probably go searching online to get the ones I couldn't get before. I'd prefer in box though. I'll probably get all the original Star Wars trilogy characters if I can. I wasn't expecting to see Arnold out of any I could have seen. I guess they make them for everything. ---