LogFAQs > #934270406

Lately there has been a lot of discussion around the reports about Birds of Prey movie changing its name to Harley Quinn: Birds of Prey, but there are some important facts to know about the switch.

Birds of Prey is not officially changing names. Instead, movie theatre chains across the US have opted to change the title that they display on their websites and other promotional materials in an attempt to draw in more people and make it extra clear that this is a Harley Quinn movie. This is happening in response to Birds of Prey's slow start at the box office. The idea is to give the movie a more eye-catching and recognizable name to attract new viewers.

According to Deadline, the Warner Bros. distribution department made this suggestion to theatre chains in an effort to help with "SEO optimizations, searches, and ticket reader boards."

...I'm not really sure how making it super clear "We didn't really change the name, we just temporarily changed the name in a desperate attempt to sell more tickets!" is the kind of info they needed to push out.

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