LogFAQs > #908687036

I do believe Aiden English has the vocal talents to be face gimmick if he really wanted to, though it would be tricky to slot him in a way that makes sense. Like he's not, objectively speaking, bad at singing, but he is still singing with a style that makes it inherently heelish. Most people do not want to hear singing of that style during a wrestling show, even if it's technically proficient. They give it a pass because it's Rusev. Without Rusev carrying it it would not be given nearly as long a leash even if he was trying to get the fans to sing along with him (handicap #2 working for him though, as scarlet pointed out, because current day fans love singing along with things).

Even if not actively called bad you had announcers groaning that he was going to be singing again, and it would inherently be heel even without the cheap heat added on, which is just to drive the point home.
It's just a more subtle version of Jillian. The fact that he is not getting booed for it and instead you just have people slowly getting more tepid on Rusev over time speaks to the strength of Rusev going in.
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