LogFAQs > #908603743

Doctor Foxx posted...

Recurring donations are what charities rely on the most.

This is something that I think a lot of people don't quite realize. I remember a topic a few years back where somebody was wondering why Red Cross sent them an email saying their donated blood had been given to a firefighter, since they didn't think that was necessary, and the point was raised (by Clench, I believe) that donor retention is one of the biggest challenges they face, and that it's absolutely vital to put some effort into making people feel good enough about donating that they they want to do it again. It's also a lot easier to convince somebody who's already donated to donate more than to get somebody to give for the first time, which is why efforts go toward that.

Does it go too far sometimes? Yeah. This topic is an example of that. Personally, though, if I get some sort of message trying to tell me how great more donations would be, even though it's unnecessary and a little annoying, I just accept that it's something they really need to do.
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