I always make myself the owner. The owner does things that are too trollish even if you turn the goals off. "Hey we're making $5 million a month but sorry I won't let you go above to $5k PPA for Stone Cold Steve Austin even though he'd be the best wrestler on our roster and we've already got a few guys that are less good at that level."
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I tried to have a fierce rivalry with SuperNiceDog, but he made me look worse than a GameFAQs Contest!