Also, keep in mind that at the "elite" levels of college sports, they damn well sure are playing for money too. The better they look, the higher they get drafted, and the more money they make. They also have the motivation to avoid injury which would cost them millions of dollars potentially.
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SmartMuffin - Because anything less would be uncivilized - http://img.imgcake.com/smartmuffin/barkleyjpgde.jpg
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