Another thing that got me.
The Rakk hive was absolutely pathetically lame when you discover how quickly it it can be killed. I got more excitement every time I opened a chest. Which is what should've been put on that list if they wanted to shoe horn borderlands in there.
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Brawl is like ZSS' breasts. Well rounded for casual players.
http://img.imgcake.com/1319527328883gifad.gif