From: The Real Truth | #008
Just a matter of time before singleplayer also adopts passes.
Publishers already have. EA, for instance, offer a "limited run" (which is really just their entire first pressing) in which the customer gets a $10-15 bonus. For Alice: Madness Returns, it was an exclusive copy of American McGee's Alice. For Dead Space 2, it was the Wii game, Dead Space Extraction.
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ICON:
I'm pretty serious about chocobos.