@Ayuyu
With there being a campaign behind this, there is going to be an expectation that Xenoblade (at least) will have much higher pre-order to total sales ratio than normal. If they think one in four eventual sales will come from the pre-order campaign launched by operation rainfall and there are only 10-15k pre-orders, then the numbers just don't support a localization. Even 25k might not justify the effort at that level of expectation. If NoA doesn't think they can make money on the game, NoJ has no incentive to push them.
It's still a mistake for the perception they are creating, the damage it is doing to a segment of their fanbase, but it's one based in fiscally conservative planning. Basically they are saying that the few people pushing for this are a loud but ultimately small part of their fanbase whose opinion could undermine their overall goals. If operation rainfall pushed Xenoblade/Monado preorders to the point that it was a safe bet financially, they'd be all over that. That's clearly not the case.
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"Principally I hate and detest the animal called man, although I heartily love John, Peter, Thomas and so forth" - Jonathan Swift
BT with the victory!