I say look at Valve. They offer great prices, even greater sales all the time, and treat their legit paying fans really well. Fans love them for it and are happy to support them. It's a win-win. If you treat people well and give them a good value, they will reciprocate and support you. Otherwise, the internet PWNS J00.
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Yoblazer: http://i32.tinypic.com/zlf1w7.gif
Watch and you'll see... someday I'll be... part of your world!