TBQH, it doesn't matter all that much how either side of the argument tries to spin things. It's really, ultimately, about perception. Blizzard is a company that has always heavily staked their games on having a reputation for creating products of a certain caliber and quality. Paying $15 monthly to play WoW ultimately costs more money, but it's considered acceptable to do so. The move to "split" a game into "thirds," regardless of how it actually plays out financially or even effectively for the playerbase is moot. It makes Blizzard look bad. Anything that makes Blizzard look bad is a poor move in the long run.