I like it.
It's actually a storyline beyond "we want title match".
I much prefer this to ADR/Miz/Punk at TLC, for instance, which was literally just "Punk is in trouble because these two guys hate him! And they want the title!" It's also a better build than ADR/Punk at SvS and Punk/Bryan at OtL as well. The Jericho feud was better than this I think but, y'know, it's Chris Jericho.
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"To be fair to Herman Cain, we can't all be as wise as Slowking when he's wearing the Shellder of knowledge. Look it up, b****es." - Jon Stewart