http://www.computerandvideogames.com/349130/sony-patent-stops-your-game-to-display-an-ad/
http://www.thesixthaxis.com/2012/05/25/sony-files-patent-for-game-interrupting-soda-adverts/
Oh boy here we go.
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http://img.imgcake.com/cosplaygifer.gif
http://en.wikipedia.org/wiki/TORtanic