Vita isn't oriented any particular way. If anything, the features they've talked about so far are more Japanese-centric -- the stuff like Near and being able to see what people around you are playing. It does look like the best bridge between portable and console that has ever come out, though. It'll be huge in Japan, and if Sony plays their cards right, which they have so far, it should be big in the West, too.
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Simplicity is the ultimate sophistication.