I know, but Igloo was saying that if women want games to be aimed at them they should "start playing games and threaten to stop playing them." I doubt this is going to have much of an impact.
Well, it'll have an impact if they are committed to playing games because they like them. Because in that case if you offended half your playerbase, you'd probably find a way to make it right really quick. I agree that if women just picked up a few games and then complained, it wouldn't do much. They'd actually have to be video game players who regularly buy those kinds of games.
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http://www.youtube.com/watch?v=npHDxSvwCE0