| Topic List | Page List: 1 |
|---|---|
| Topic | So where do you stand on "Aunt Jemima" controversy? |
| adjl 06/29/20 11:53:25 AM #83: | LinkPizza posted... I was mostly joking. That being said, isnt one of the points of a mascot (Though they are used for other things, as well) to make people buy your product instead of another if the products are pretty similar? Like, if I have to choose a syrup on picture alone, Id probably choose a motherly looking Aunt Jemima instead of this guy... That is, but that tends to be a subconscious association more than anything else, relying on imagery that makes the consumer feel good or that they recognize from commercials to bias them toward your product. Changing the mascot will certainly have an impact on PepsiCo's ability to attract new customers (whether a positive or negative impact will depend on good the new marketing is). Existing customers, however, already know what the product is and know that it's the one they want to buy. Provided they don't put actively off-putting imagery on there (like what happens with cigarette packaging) and they communicate the brand change well enough that people know what to look for to get the same syrup, that shouldn't dramatically impact their sales to existing customers. --- This is my signature. It exists to keep people from skipping the last line of my posts. ... Copied to Clipboard! |
| Topic List | Page List: 1 |
