LogFAQs > #912249497

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Topic	Why is Sprite so heavily marketed towards black people?
Kastrada 11/11/18 11:06:02 PM #35:	gatorsPENSbucs posted... 50Blessings posted... Big Red Holy fuck. Where are you from? Nobody thinks that's real when I talk about it. Big Red is amazing. Anytime relatives from the coasts come to visit they buy that shit in bulk. Also I remember reading how Sprite execs saw that NO soda companies were promoting to black/inner city consumers. So they made a concentrated effort to advertise to black communities (and not in a pandering way) and support a lot of black/inner city interests (basketball and hip-hop). Not sure if they still do it but Sprite used to sponsor the BET Cyphers in their prime. --- PoW '09 Topic of the Year Co-Winners (Rada and Texy) FFD <cite>Kastrada posted [p:912249497] in Why is Spr... [t:77193896]...</cite> <quote><cite>gatorsPENSbucs posted...</cite> <quote><cite>50Blessings posted...</cite> <quote>Big Red</quote> Holy fuck. Where are you from? Nobody thinks that's real when I talk about it.</quote> Big Red is amazing. Anytime relatives from the coasts come to visit they buy that shit in bulk. Also I remember reading how Sprite execs saw that NO soda companies were promoting to black/inner city consumers. So they made a concentrated effort to advertise to black communities (and not in a pandering way) and support a lot of black/inner city interests (basketball and hip-hop). Not sure if they still do it but Sprite used to sponsor the BET Cyphers in their prime. --- PoW '09 Topic of the Year Co-Winners (Rada and Texy) FFD</quote> ... Copied to Clipboard!
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