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TopicWho would actually want to be the new Lucasfilms president at this point?
ParanoidObsessive
08/30/18 6:15:28 PM
#16:


TigerTycoon posted...
darkknight109 posted...
Solo's lousy box-office performance ("lousy", in this case, meaning "made back its budget plus ~$100 million")

Solo lost money. It didn't profit.

The hit most people don't really think about is marketing budget. Production budget on Solo was $275, but marketing is usually close to whatever the production budget was, which would put the total cost of Solo somewhere around $550m.

Solo made enough money to offset the production budget, but almost certainly didn't offset the marketing deficit.

It could turn around once DVD sales come into play, but it doesn't really change the fact that it's still officially the worst-received Star Wars film ever in terms of financials, which may terrify Disney, since they want to milk this franchise for all its worth for decades to come. If audiences as a whole are already souring on it, they may need to do some major course correction.

That doesn't necessarily mean firing Kennedy, though. A good enough salvage job on Episode IX might be enough - which is why they brought JJ Abrams back into the mix.


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