LogFAQs > #907245457

Undertale was impossible to ignore for like half a year and the Smash fanbase is pretty obsessive about analyzing every possible newcomer. There was some dumb Game Theory video that got millions of views where it went "What if Sans is Ness???" and for the rest of the month, every Miiverse drawing was about Sans. The game was recently announced for the Switch and had a trailer showcased in a Direct. I don't think that 80% is at all a high number among the demographic that would be voting in an online Smash poll being thrown around random forums.
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Black Turtle did a pretty good job.