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TopicAll-Purpose Wrestling Topic 427: If Sarah Logan wins, we Riott [rusev day]
voltch
01/11/18 5:18:29 PM
#242:


The ratings RAW brings in are higher, but at the same time, wrestling is notorious for having lower tier adrates compared to other sports organisations like the UFC.

I believe studies have shown that WWE's audience come from a lower education and income background than the major sports. Though yes wrestling is not a sport, but even compared to entertainment WWE's adrate isn't that high. The audience it brings in is simply not the one advertisers want.

To their credit, WWE's done a good job in recent years on that front. Roman Reigns may be a disaster for fans, but seems like with him on top, the bottom line is gonna get better if they do end up being more appealing to advertisers.
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