LogFAQs > #976674013

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TopicThis whole ad blocker thing is pure entitlement.
s0nicfan
10/15/23 4:49:07 PM
#72:


Also, folks should be aware that if we cave on ads, the very next step is forcing you to actually engage with them. Patents have already been filed for ad systems that don't let you skip until it confirms that you actually stared at the ad for the full duration.

Google has one that will determine what parts of the ad you're looking at:
https://patents.google.com/patent/KR20130088645A/en
https://www.theverge.com/2013/8/18/4633558/google-patents-pay-per-gaze-eye-tracking-ads

and Sony has one that will do everything from make you say the product name before the ad ends to pausing games to serve ads that you then have to "play" to finish:
https://patents.google.com/patent/US8246454?oq=8246454
https://www.reddit.com/media?url=https%3A%2F%2Fi.redd.it%2Fcrshkk2o1s261.png
https://www.reddit.com/media?url=https%3A%2F%2Fi.redd.it%2Fvv61vse8kum41.jpg
https://www.gamesindustry.biz/sony-patents-ads-that-can-pause-games

Meanwhile there's this other patent that will pause the ad if you're not looking at it to keep people from being able to just walk away:
https://linustechtips.com/topic/1276588-patent-discovery-mobile-ad-serving-platform-will-pause-video-ads-if-youre-not-watching-them/

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