LogFAQs > #970334064

That "strength" label has nothing to do with how strong or even how flavourful the coffee is.

When you see a bag that says "max strength level 5" or whatever, that just means that they roasted the fuck out of the coffee for so long that the beans are little more than dessicated husks by the time they're done. The strength is just telling you that they've more or less completely charred the beans to death and you're going to get extremely bitter notes.

If anything, this is sort of like well done steak. By the time the chef is done you paid $40 for the pleasure of them destroying everything that made that steak expensive. If you like how that tastes then that is absolutely your prerogative as a grown up adult, of course.

On the other end, a light coffee does not mean it is insipid. It means that they aimed to lightly caramelise the bean to a point where all the interesting flavour compounds come out, but no more than that.

If you want really flavourful coffee, go for light or medium roasts and play about with your water temperature.