LogFAQs > #979108465

FortuneCookie posted...

Before we debate whether it's an asset or a liability, can we stop to define woke?

Anything that comes across as overly, and overtly progressive and is pushed heavily in the film/show and marketing for the most part. Ghostbuster 2016 comes to mind as a extreme example.

But just being so in and of itself isnt enough. As the quality of said product is usually the biggest contributing factor. To the point that studious themselves have started using it as an excuse to either shield from, mitigate criticism or even generate buzz.

Lightyear I guess comes to mind in all these regards. Or any movie that you hear nothing else about in media.

So is go woke go broke true? Hard to say. Did the product underperform because it tried to hard to be progressive or was it just terrible?