mostly I have two categories of friends
first category is competitive friends. they'll play a game with me and if we're not equal in skill they'll keep playing and catch up, maybe with some suggestions here and there.
second category is non-competitive friends, and I haven't had much success getting them into fighting games. they'll mostly just push buttons and complain about how fireballs are cheap and I'm an ass. so I play co-op games with them instead!
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http://www.youtube.com/watch?v=npHDxSvwCE0