That's not really true. Cell phones are just another example besides the Internet to use, that's all.
To an extent you're right, they open with the Internet because that's the greatest "shock value" proposition, so to speak. They move on to cell phones because that's an easier example to relate as they've had a longer commercial life-cycle I suppose.
In any case, the same logic applies equally to both examples. The Internet is a better example of "capitalism giving you what you want for much less than it's really worth to you" and cell phones are a better example of "today's kids have things that the richest 1% couldn't have as recent as 10 years ago"
--
SmartMuffin - Because anything less would be uncivilized
http://img.imgcake.com/lolkrugmanjpgry.jpg