So yeah I guess we sorta agree. Because uhh, I do think big stars are important, but I think compelling TV is what makes them (and keeps them) stars. You on the other hand seem to think that stars get made by good booking and then the stars will drive the product by themselves. I personally think that the gradual decline of 1999-2001 WWE and 1998 on WCW will tell you otherwise-- cause it's not like their stars all just packed up and left at that point.
And honestly couldn't the point of turning Cena heel be to build Cena, too? Like Smuffin said the guy's young and while the dude's the top dog in the company but the top dog in the company of today doesn't touch the top dog of the company of ten years ago as far as reaction goes.
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I tried to have a fierce rivalry with SuperNiceDog, but he made me look worse than a GameFAQs Contest!