A good heel makes you want somebody to kick his teeth in. Back in the day, I hated Owen Hart because he came across as irritating and obnoxious in his promos. That made him a good heel. I use Owen as an example because ADR seems to want to be those things, but he's not; he's just boring. He comes out in a car every week, but so what? Is he going for an envy thing there? It doesn't work. Then there are the snooze-fests that were his in-ring vignettes. "I'm having a celebration on the retirement of Edge! Do you hate me yet?" No, I'm just bored, Mr. DR.
I don't blame any of this on ADR. Much like the complaints of Cena being boring in the ring, I think "WWE booking" takes 100% of the fall for this. We don't know if ADR is capable of being entertaining or not, because they haven't asked him to be. They're relying on "the audience will hate him because he's rich" and I think they're way over-estimating just how much pull that really has, but I won't say any more because the discussion will probably get political <_<
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