I have seen absolutely 0 WWE Films, but "That's What I Am" is generally the most highly regarded (and also to this point the one that features its WWE star the least).
EDIT: And also, WWE Films actually lost MORE money last year (like negative $3 Million), so in that sense the Films department is actually up. They brought in more revenue last year though, but also had more expensive films (they were still paying for 12 Rounds).
--
Thank you, Eddie Guerrero.
http://www.wwe.com/f/styles/photo_large/public/photo/image/2012/04/33_Moscow_04112012jg_02128.jpg