This letter from Squenix's president is one that's sparked a lot of discussion around NFT's in gaming:

https://www.hd.square-enix.com/eng/news/2022/html/a_new_years_letter_from_the_president_2.html

Basically, it's a ton of corpo-speak babbling amounting to "how can we expect people to produce content for games unless they're compensated" (blatantly ignoring the rather large number of games with extremely active modding communities) and using that to justify "play-to-earn" models where players are granted blockchain-based tokens as they play and achieve certain tasks that they can exchange for in-game rewards (presumably with the game system being used to mine cryptocurrency in some capacity, which the publisher then profits from). There's a lot of insistence that game economies can't incorporate real money without using NFT's (ignoring pretty much every Valve game from the last decade that has people buying and selling items) and insinuation that the model of "we sell you a game and you're entertained by it" is somehow so outdated that they need to pawn off some of the responsibility for making the game enjoyable to the players.

In a nutshell, it's the next step for microtransactions, and the usual culprits are slavering over how much money they'll be able to make off of it. It's unlikely to yield any tangible benefits for players.