In all these ads on Hulu for it, the little video workout instructor is literally calling the bike user Peloton. "You've got this, Peloton!" "Just a bit more, Peloton!" It's absolutely horrifying and I half expect one of these ads to end with the owner transmogrifying into a second Peloton bike at the end; their terror-filled screams cutting off as they hunch over, limbs becoming wheels, back becoming a seat, head turning into the handlebars.

Just another Peloton to be sold...another Peloton to be rode...
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THE FIGHT WILL CONTINUE, AS LONG AS THE AMERICA INSIDE MY HEART IS STILL ALIVE

Is the Peloton company trying to turn people INTO Pelotons...?

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