Is it really though? It never felt like a real full-on fad, the way Beanie Babies were, or Furbies, or even stuff like Baby Yoda or Elmo. It seems way less ubiquitous, and when it does show up it always feels a bit more astroturfed than organic.

Then again, I avoid TikTok and its culture like the plague, so maybe it was more prevalent there. But in that case, I also don't care.