Envy > Pride > Wrath > Sloth > Gluttony > Greed > Lust
Probably weird to have Envy and Pride be my two rulers, but it's definitely the case.
Why? You think you're awesome (and probably are successful) but recognize there's richer, more awesome people, and you should be them. Should be hand in hand imo -- at least that's why those are my top two.
---Blessed is the mind too small for doubt.