Current Events > Xbox shows full screen, 'vomit-indicing' CoD Modern Warfare 3 ad on Xbox home

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wackyteen
11/03/23 4:12:27 PM
#1:


https://www.eurogamer.net/xbox-users-call-out-activision-and-microsoft-for-vomit-inducing-full-screen-modern-warfare-3-ad

Activision and Xbox have teamed up to release full screen ads for Call of Duty: Modern Warfare 3 on the console's homepage, which players have since heavily criticised.
As shared by multiple users on social media, the ad in question pops up when players boot up their Xbox. "Fight against the ultimate threat," the screen proclaims.
It then suggests you perhaps buy the game ahead of its full release later this month (as a reminder, you can play the Campaign early if you pre-order). Your three options are simply "Buy Now", "Get the Vault Edition Upgrade" and, mercifully, the option to "Exit" away from this ad and get on with what you actually booted up your Xbox for.
Needless to say, many aren't especially delighted with this decision by the Call of Duty and Microsoft teams (which for now appears to be affecting predominantly players in the US - I and other members of the Eurogamer team have not seen it when booting up our consoles).
The Verge's Tom Warren shared an image of the ad on X (formerly known as Twitter) adding that while he will accept this sort of thing "for new features / dashboard updates", he won't be so forgiving with marketing such as this advert.
Meanwhile, over on Reddit, several members of the Xbox community have labelled this marketing stunt "vomit inducing" and "unacceptable".
Others have joked that Microsoft is putting its recent, record breaking, acquisition of Activision Blizzard King to good use, and we should expect to see Candy Crush preloaded on consoles in the near future.
As a general point, Microsoft deployed similar pop-up ad tactics for both Starfield and Forza Motorsport earlier this year, so perhaps full-screen marketing like this is going to be the norm going forward.
Elsewhere in Modern Warfare 3 news, Activision recently blamed the game's potentially massive hard drive footprint on an "increased amount of content available Day 1", which includes open world Zombies, support for items being carried forward from Modern Warfare 2, plus map files for the current the Call of Duty: Warzone.
As Matt reported yesterday, some early access players on PS5 are reporting file sizes of almost 240GB once Call of Duty HQ and the campaign are installed.

They did one of these for Starfield.

All it did was make decidedly not want to play Starfield

I already don't want to play CoD so this makes me even less interested in playing CoD.

If it wss a splash screen that prompted when you went to the store or whatever, okay that's annoying but at least there's a fucking cause and effect.

These fucking things populate when you boot up and sign into your Xbox.

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MatzoTov
11/03/23 4:15:17 PM
#2:


Fuckin yikes

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Solar_Crimson
11/03/23 4:15:41 PM
#3:


It's honestly appalling how inundated our society is with ads. Why does there even need to be such ads on a game console's home screen? Why not just leave them for the shopping menus?


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Crimsoness
11/03/23 4:16:31 PM
#4:


Solar_Crimson posted...
It's honestly appalling how inundated our society is with ads. Why does there even need to be such ads on a game console's home screen?
Cause they paid like $40 billion for COD and you better fucking buy it!

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Irony
11/03/23 4:17:01 PM
#5:


They just want you to know that they own Activision. Show some fucking appreciation.

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ZevLoveDOOM
11/03/23 4:17:17 PM
#6:


i have an idea: lets just straight up inject ads in our retinas! shit, might as well!
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Trumpo
11/03/23 4:18:15 PM
#7:


It happened with Forza Motorsport weeks ago

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Xatrion
11/03/23 4:18:59 PM
#8:


ZevLoveDOOM posted...
i have an idea: lets just straight up inject ads in our retinas! shit, might as well!

Think bigger. We need them implanted directly into our dreams. No escape.

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Axiom
11/03/23 4:19:12 PM
#9:


It's on Steam right now too with an image of Spawn fighting the Violator ingame lmao. I haven't played CoD in years but wtf has it turned into
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StealThisSheen
11/03/23 4:20:56 PM
#10:


I get that ads suck in general, but I just can't bring myself to actually be upset over it. Atleast it's not like Youtube, where I literally have to watch for however long. I can just go straight to Exit or whatever and, bam, I lost like... 3 seconds?

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MatzoTov
11/03/23 4:20:56 PM
#11:


ZevLoveDOOM posted...
i have an idea: lets just straight up inject ads in our retinas! shit, might as well!
https://gamefaqs.gamespot.com/a/forum/b/bf74cc27.jpg

Every day we stray closer to this becoming a reality

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StealThisSheen
11/03/23 4:21:40 PM
#12:


Axiom posted...
It's on Steam right now too with an image of Spawn fighting the Violator ingame lmao. I haven't played CoD in years but wtf has it turned into

That's Warzone, which has basically become similar to Fortnite in that there are third party costumes, now.

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Roachmeat
11/03/23 4:22:02 PM
#13:


Crimsoness posted...
Cause they paid like $40 billion for COD and you better @%# buy it!

This should have been the second post.

I'm not surprised, but then again, my Xbox is only online when I need to update the system or get into the store. Probably dodged a bullet so far.
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wackyteen
11/03/23 4:22:58 PM
#14:


StealThisSheen posted...
I get that ads suck in general, but I just can't bring myself to actually be upset over it. Atleast it's not like Youtube, where I literally have to watch for however long. I can just go straight to Exit or whatever and, bam, I lost like... 3 seconds?
It's the fucking principle of the matter.

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Letsago
11/03/23 4:25:06 PM
#15:


Is there like excessive gore on the ad? I ask because of the phrase "vomit-inducing."

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wackyteen
11/03/23 4:26:11 PM
#16:


Letsago posted...
Is there like excessive gore on the ad? I ask because of the phrase "vomit-inducing."
I think its just typical internet hyperbole, which is why i put it in quotes

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Tyranthraxus
11/03/23 4:26:41 PM
#17:


wackyteen posted...
It's the fucking principle of the matter.
If you cared about principle you wouldn't be gaming on a console in the first place. The entire point of the machine is designed to try to lock you into an ecosystem.

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The_Popo
11/03/23 4:27:00 PM
#18:


I got NBA 2K23 as a monthly freebie on PS+. Every time I start the game, I get back-to-back full screen ads about DLC and purchasing NBA 2K24. Every single time. Its so annoying.

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Sandalorn
11/03/23 4:28:37 PM
#19:


Letsago posted...
Is there like excessive gore on the ad? I ask because of the phrase "vomit-inducing."


No, it's a pop ad that happens one time when you boot your system up. You can immediately jump right out of it (in a few seconds like the other user said). I barely even noticed it.

The shit that wrings the panties of gamers...just looking for something to get angry at. So fragile inside.

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Irony
11/03/23 4:29:25 PM
#20:


Always going to be at least one person logging into an alt to defend this

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Crimsoness
11/03/23 4:29:55 PM
#21:


Sandalorn posted...
No, it's a pop ad that happens one time when you boot your system up. You can immediately jump right out of it (in a few seconds like the other user said). I barely even noticed it.

The shit that wrings the panties of gamers...just looking for something to get angry at.
"thank you faceless corporation! Please inundate me with more ads"

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StealThisSheen
11/03/23 4:29:56 PM
#22:


wackyteen posted...
It's the fucking principle of the matter.

If I riled myself up to care about principle that much, I'd have literally no hobbies whatsoever. I'd just stare at a wall all day, because nothing else would be available to me. And I'd probably hate myself for staring at that wall, which was likely built with improper labor.

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Sandalorn
11/03/23 4:31:15 PM
#23:


Irony posted...
Always going to be at least one person logging into an alt to defend this


It doesn't need anyone to "defend" it. It's just an ad. This word must be a living hell for you when you need a fainting couch for ads.

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Sandalorn
11/03/23 4:31:46 PM
#24:


Crimsoness posted...
"thank you faceless corporation! Please inundate me with more ads"


Like I said...Fragile.

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StealThisSheen
11/03/23 4:32:06 PM
#25:


Crimsoness posted...
"thank you faceless corporation! Please inundate me with more ads"

It's a choose your battles kind of thing. With Youtube, it literally impacts me, because I have to otherwise sit through sometimes literally minutes of ads. An ad that pops up once and I click one button and I'm done with it... That's not a battle I choose to fight, because there are so many others to be concerned with. If I chose to get upset over literally everything, I'd not be able to play video games, watch movies, eat most foods, etc. and so on.

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MarthGoomba
11/03/23 4:40:29 PM
#26:


Just another reason PC is superior

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noisetank
11/03/23 4:43:21 PM
#27:


let's check in on eurogamers website:
https://gamefaqs.gamespot.com/a/forum/d/dc75c427.jpg
oh look at all those ads on an "article" complaining about ads

such a non-issue lmao

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Sandalorn
11/03/23 4:44:06 PM
#28:


noisetank posted...
let's check in on eurogamers website:
https://gamefaqs.gamespot.com/a/forum/d/dc75c427.jpg
oh look at all those ads on an "article" complaining about ads

such a non-issue lmao


LOL. It seriously is like going on a rant every time a commercial comes on your TV or you see the Xbox Logo when you boot up. Welcome to capitalism. Grow up.

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DipDipDiver
11/03/23 4:44:11 PM
#29:


These things are always a slippery slope, so it doesn't bode well for the future of Xbox's user experience. What's wild is there are people on the Xbox board defending this trash tooth and nail
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Crimsoness
11/03/23 4:49:05 PM
#30:


Sandalorn will gladly have Microsoft tattooed on his eyelids

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hockeybub89
11/03/23 4:51:59 PM
#31:


It would be nice if someone regulated ads, but everyone who could is already owned by a corporation.

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eggcorn
11/03/23 4:52:23 PM
#32:


MatzoTov posted...
https://gamefaqs.gamespot.com/a/forum/b/bf74cc27.jpg

Every day we stray closer to this becoming a reality
The first thing I thought of lol.

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#33
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Kaldrenthebold
11/03/23 4:57:02 PM
#34:


Lol gross. MS is the worst.

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Roachmeat
11/03/23 5:00:07 PM
#35:


Kaldrenthebold posted...
MS is the worst.

Not to the folks who dislike Sony enough to be happy MS "bought" Call of Duty in the first place.
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Sandalorn
11/03/23 5:04:47 PM
#36:


Crimsoness posted...
Sandalorn will gladly have Microsoft tattooed on his eyelids


Because I am adult who understands how things are paid for and lives in actual reality. How about this big guy...Go out and protest against ads and maybe capitalism will stop for you. It's a bunch of children in here tryin to comprehend the world they live in....and failing.

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StealThisSheen
11/03/23 5:15:53 PM
#37:


I feel like adblock and DVR ruined a lot of people, so now people freak out if they even so much as hear about an ad.

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FurryPhilosifer
11/03/23 5:16:57 PM
#38:


Hella cringe.

You can turn it off in the settings apparently but it shouldn't even be a thing.

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#39
Post #39 was unavailable or deleted.
wackyteen
11/03/23 5:26:00 PM
#40:


[LFAQs-redacted-quote]

Gotcha! We're gonna promote them

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DementedDurian
11/03/23 5:27:43 PM
#41:


Xatrion posted...
Think bigger. We need them implanted directly into our dreams. No escape.

Don't we already subconsciously do this? I can't tell you how many times I've dreamed of Disgaea since I've lost count...

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Irony
11/03/23 5:28:11 PM
#42:


This dream was brought to you by Lightspeed Briefs

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Unknown5uspect
11/03/23 5:33:20 PM
#43:


FurryPhilosifer posted...
Hella cringe.

You can turn it off in the settings apparently but it shouldn't even be a thing.
I must have this turned off in settings because this isn't something I've ever had to see on my Xbox.

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trivialbeing
11/03/23 5:36:46 PM
#44:


I get a big pop ad for games when I log in to steam too which is equally shitty but I never saw anyone complain about that
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ZevLoveDOOM
11/03/23 5:37:27 PM
#45:


guess this is what the internet was made for: ads, ads and more ads...
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#46
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MarthGoomba
11/03/23 5:48:49 PM
#47:


trivialbeing posted...
I get a big pop ad for games when I log in to steam too which is equally shitty but I never saw anyone complain about that
because it's less intrusive and easy to disable

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Roachmeat
11/03/23 5:50:56 PM
#48:


ZevLoveDOOM posted...
guess this is what the internet was made for: ads, ads and more ads...

And rule 34.
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MatzoTov
11/03/23 6:00:47 PM
#49:


This post is brought to you by N*rdVPN!

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wackyteen
11/03/23 6:02:06 PM
#50:


MatzoTov posted...
This post is brought to you by N*rdVPN!
*gasp*

How did you know I was connected to https://gamefaqs.gamespot.com via N*rdVPN?

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