Current Events > Remember when Burger King said "Women belong in the kitchen"

(+) Yeah! (+)

Shit was wild. I hope whatever intern was responsible for this idea got promoted.


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pogo_rabid posted...

Shit was wild. I hope whatever intern was responsible for this idea got promoted.

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200k people agree. Undisputable fact.

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Remember when they followed it up with tons of other Tweets about what they meant but people didnt look at that, only the first tweet.

Still kind of a dumb idea, but I understood what they were trying to do.
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It was part of a series of tweets

Still a pretty airheaded decision
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Following the backlash, the company said in an emailed statement to Insider that, "Our tweet in the UK today was designed to draw attention to the fact that only a small percentage of chefs and head chefs are women.

What idiot thought "Women belong in the kitchen" would translate to that

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Yeah, that was a disaster. It reminded me of "Bart's dead!...dead serious about going to Itchy & Scratchy Land!"

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If they wanted to do this (Which they probably shouldn't), the punchline has to be in the same tweet, not a different tweet -_-

So dumb

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Companies failing at marketing on Twitter? Surprising

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Who the fuck uses the internet and doesn't understand how easily something like that can be taken out of context? Even in context it's dumb, but this is even dumber.

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So i worked in digital marketing for years.

It is NEVER an intern who comes up with this shit. No brand in the last 10+ years has allowed an intern to manage their social media feeds. A brand the size of burger king, allowing a kid with no marketing background or experience to be solely responsible for one of their most exposed and high risk PR channels? Ridiculous. The interns aren't even allowed to come up with the copy. At the very least this stuff is passed by a comms officer (but usually a marketing manager or creative director) in a bloody PDF presentation and signed off on weeks in advance.

There is someone there with a title like "marketing executive" or "communications officer" or "social media account manager" who gets paid a 6 figure salary who came up with this idea, wrote it down, showed it to a team of other people on similar salaries and then signed it off and scheduled it.

What I'm really trying to tell you here is that marketing people really are just that stupid sometimes.

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I mean, they got exactly what they wanted with that tweet.

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evilpresident posted...

I mean, they got exactly what they wanted with that tweet.

Publicity

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LeoRavus posted...

Following the backlash, the company said in an emailed statement to Insider that, "Our tweet in the UK today was designed to draw attention to the fact that only a small percentage of chefs and head chefs are women.

What idiot thought "Women belong in the kitchen" would translate to that

Outrage click bait advertising is the norm these days

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https://youtu.be/HeHUQAnzpF0

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Didnt help that there was a time gap between tweets.

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LeoRavus posted...

Following the backlash, the company said in an emailed statement to Insider that, "Our tweet in the UK today was designed to draw attention to the fact that only a small percentage of chefs and head chefs are women.

What idiot thought "Women belong in the kitchen" would translate to that

Yeah stupid wording but I hated they wanted to put all the women up front. I had a trainee that worked a board (what we called a station making food) like a boss on her first night. And they started talking about putting her up front. I botched loudly about that. She was one of my only competent kitchen workers.they just wanted her up front cause she was a pretty face

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lol that was funny as shit

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Lol