Topic List |
Page List:
1 |
---|---|
MachineJaipur 07/04/21 7:41:08 PM #1: |
is this playerWON or playerLOSE?
Vote
After months of testing, marketers are finally going to be able to start running video ads within console and PC games.
Simulmedia has struck deals with some of the world's biggest gaming studios, including Electronic Arts (EA) and Tencent's Hi-Rez Studios, its EVP, Gaming and OTT Dave Madden told Axios.
In its research, Simulmedia has found that players are willing to watch up to 10 ads per day in order to unlock free perks. The company is able to calculate how much video inventory it needs to provide gaming companies by multiplying a games daily active user (DAU) count by 10.
Data from one of Simulmedia's pilot campaigns with Smite, a F2P multiplayer battle arena game from Tencent's Hi-Rez Studios, shows that players were much more likely (22%) to play a game and spend money within the game (11%), if they watched in-game ads that gave them access to more gaming perks.
What's next: Madden said the goal is to contiune building out a network of advertisers and games that they can connect through its platform, growing the nascent in-console ad market.
Pay2Win? more like Consume2Win ... Copied to Clipboard!
|
Darmik 07/04/21 7:45:45 PM #2: |
Didn't they already try this around 15 years ago? I remember them updating billboards in games and stuff.
--- Kind Regards, Darmik ... Copied to Clipboard!
|
Zikten 07/04/21 7:47:35 PM #3: |
Making you watch an ad is dumb. I wouldn't care if it like actually in world ads. Like inside the game, you see billboards, or an npc tells you about the new burger at McDonald's
I suppose this woukd only work in modern setting games though ... Copied to Clipboard!
|
Garioshi 07/04/21 7:48:12 PM #4: |
Advertising is unironically a scourge on humanity
--- "I play with myself" - Darklit_Minuet, 2018 ... Copied to Clipboard!
|
WilliamPorygon 07/04/21 7:59:03 PM #5: |
If the ads are 100% optional and the rewards for watching are minor or cosmetic, I have no issue with it.
Of course we all know by now they'll be the exact opposite of that though. --- Dolphins are people too! https://www.gamefaqs.com/boards/1404-cetacea-cove ... Copied to Clipboard!
|
Dark_SilverX 07/04/21 8:03:32 PM #6: |
This could be wonderful news. We possibly won't have to worry about our favorite free to play titles shutting down if they get support like this.
If the microtransactions arent going so well at least there is some advertisements to help the game's servers last a lifetime! :D --- Resident Evil: Resistance is best Resident Evil. don't compare games to feces -- if you've an opinion worth mentioning, do so civilly ... Copied to Clipboard!
|
Garioshi 07/04/21 8:13:24 PM #7: |
WilliamPorygon posted...
If the ads are 100% optional and the rewards for watching are minor or cosmetic, I have no issue with it.They'll use this as a wedge to force more and more through --- "I play with myself" - Darklit_Minuet, 2018 ... Copied to Clipboard!
|
WilliamPorygon 07/04/21 8:14:21 PM #8: |
Garioshi posted...
They'll use this as a wedge to force more and more throughSee: the part of my post you didn't quote --- Dolphins are people too! https://www.gamefaqs.com/boards/1404-cetacea-cove ... Copied to Clipboard!
|
Topic List |
Page List:
1 |