Current Events > AI Overlords will decide which future Warner Bros movies get the greenlight

(+) Yeah! (+)

https://www.hollywoodreporter.com/amp/news/warner-bros-signs-deal-ai-driven-film-management-system-1268036?__twitter_impression=true

Resistance is futile. Warner Bros. has become the latest studio to publicly embrace artificial intelligence.

The movie division, headed up by chairman Toby Emmerich, has signed a deal with Cinelytic to use the latters AI-driven project management system that was launched last year.

Under the new deal, Warners will leverage the systems comprehensive data and predictive analytics to guide decision-making at the greenlight stage. The integrated online platform can assess the value of a star in any territory and how much a film is expected to make in theaters and on other ancillary streams.

Founded four years ago by Tobias Queisser, Cinelytic has been building and beta testing the platform for three years. In 2018, the company raised $2.25 million from T&B Media Global and signed deals with Ingenious Media (Wind River) and Productivity Media (The Little Hours). STX, which endured a number of flops in 2019, including Playmobil and Uglydolls, became a Cinelytic client in September.

While the platform wont necessarily predict what will be the next $1 billion surprise, like Warners hit Joker, it will reduce the amount of time executives spend on low-value, repetitive tasks and instead give them better dollar-figure parameters for packaging, marketing and distribution decisions, including release dates.

The platform is particularly helpful in the festival setting, where studios get caught in bidding wars and plunk down massive sums after only hours of assessment (as happened with New Lines $15 million acquisition of Blinded by the Light out of last year's Sundance Film Festival). The Cinelytic AIs insight might also have altered decision-making on some of Warners misfires from 2019, such as The Kitchen, Shaft and Godzilla: King of the Monsters.

I hope The Matrix doesn't offend them.
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Darmik posted...

https://www.hollywoodreporter.com/amp/news/warner-bros-signs-deal-ai-driven-film-management-system-1268036?__twitter_impression=true

I hope The Matrix doesn't offend them.

I dunno about that, but I bet within 5 years someone will file a lawsuit for racial or gender discrimination specifically against the AI.

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Sound like a typical braindead Warner Bros. move.
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They need a computer to tell them that a reboot of Shaft wouldn't succeed?

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this is how shit like the Cats movie gets made

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If I was an AI with no emotions I would constantly suggest superhero movies starring Dwayne Johnson in a jungle who sings old Disney songs.
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Not good!
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