Current Events > Domino's Pizza fixes potholes with their logo. Slam dunks over IHOB failed stunt

(+) Yeah! (+)

Dominos announced its no longer just a pizza joint but a company on a mission to fix Americans crumbling infrastructure one pothole at a time.

The chain announced earlier this week its teaming up with towns and cities throughout the U.S. to fix potholes, with the goal of paving the way for its pizza delivery trucks.

While the news of the campaign felt like it came out of left field to many social media users, who questioned why a restaurant company would do this, several brand experts say the stunt is pure brilliance.

This is a terrific idea and a smart move by Dominos. Consumers across industries are no longer just looking for companies to sell them products. Theyre looking for brands that are authentic, purposeful and committed to something more than exclusively delivering ROI, David Srere, co-CEO and chief strategy officer at branding firm, Siegel+Gale, told FOX Business.

Ian Wishingrad, founder and creative director at BigEyedWish also agreed, adding that while most business stunts like this dont really get anywhere, this one is different on many fronts.

This is unexpected, smart and irreverent. Plus, theyre filling a hole in the market! Dominos has been very good at writing the headline first, then work backwards, and thats the key to a successful PR stunt, he said.

The pizza makers new slogan is, Oh yes we did, with images of its logo on dump trucks labeled, Paving for Pizza. The company also added that it plans to provide grants to up to 20 towns that need the work the most.

After that, many Twitter users were quick to start petitions to nominate their local towns for funding.

One user even commented on how this stunt is so much better than IHOPs marketing move last week to drum up press around its name change to IHOb, which it revealed stands for burgers.

Many brands experts agreed, saying they thought IHObs name change could be detrimental for the 60-year-old chain in the long run.

The decision to change the name may have been the dumbest decision ever made in the world of branding. Brand equity is precious. It takes years to build, and it is the cornerstone of customer loyalty. IHOP just decided to throw it away, Srere said.

Allen Adamson, co-founder of Metaforce, a marketing strategy firm, said he thinks customers are going to see more of these big marketing moves from older brands down the road because they are under increased pressure now to not only make good products, but to give back in a way.

Cheerios featured Box Tops [for Education] to fund local schools for years in one of the most successful promotions of its time. But now, because everyone's doing it, it's becoming harder and harder to stand out, Adamson said.

Full Article: https://www.foxbusiness.com/features/dominos-move-to-fill-potholes-is-pure-brilliance-brand-experts-say



80/80

Pizza is better than Burgers anyway
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Dominos would go bankrupt trying to fill the potholes where I live
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ReelBigMurlocs posted...

Dominos would go bankrupt trying to fill the potholes where I live

Lose some weight
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Lol ihob
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It's funny how the restaraunt chains are roasting on Ihop's name change. Ihop should feel stupid about it.

Seriously, the common man never knew what iHop stood for anyway, iHob just doesn't sound right
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Sexypwnstar posted...

Seriously, the common man never knew what iHop stood for

Translation: "I didn't know what it stood for!"
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UnfairRepresent posted...

ReelBigMurlocs posted...

Dominos would go bankrupt trying to fill the potholes where I live

Lose some weight

HAHA. That was good.
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Fun fact: Despite being based in Michigan, they're not doing the same here, though because they're legally not allowed to. Only MDOT technicians are allowed to fix potholes.

Michigan also has some of the worst potholes in the country.
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Solar_Crimson posted...

Fun fact: Despite being based in Michigan, they're not doing the same here, though because they're legally not allowed to. Only MDOT technicians are allowed to fix potholes.

Michigan also has some of the worst potholes in the country.

Sounds like it's the government's fault as usual.

Michigan has a reputation (fair or not) for being one of the worst states in America and things like this kinda explain why people feel that way
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Solar_Crimson posted...

Fun fact: Despite being based in Michigan, they're not doing the same here, though because they're legally not allowed to. Only MDOT technicians are allowed to fix potholes.

Michigan also has some of the worst potholes in the country.

Let me guess... a law passed by Unions to make sure their people always have work but it never gets done in a timely manner because they are the only ones who are allowed to do it?
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ihob still has bancakes.
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WrkHrdPlayHrdr posted...

Solar_Crimson posted...

Fun fact: Despite being based in Michigan, they're not doing the same here, though because they're legally not allowed to. Only MDOT technicians are allowed to fix potholes.

Michigan also has some of the worst potholes in the country.

Let me guess... a law passed by Unions to make sure their people always have work but it never gets done in a timely manner because they are the only ones who are allowed to do it?

You're factually wrong. Michigan is a right to work state.
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Becoming just another burger place was the dumbest thing IHOP could have done.
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chrono625 posted...

WrkHrdPlayHrdr posted...

Solar_Crimson posted...

Fun fact: Despite being based in Michigan, they're not doing the same here, though because they're legally not allowed to. Only MDOT technicians are allowed to fix potholes.

Michigan also has some of the worst potholes in the country.

Let me guess... a law passed by Unions to make sure their people always have work but it never gets done in a timely manner because they are the only ones who are allowed to do it?

You're factually wrong. Michigan is a right to work state.

Which has literally 0 to do with what I said? Just that people can choose NOT to join the Union.

MDOT workers, do have a collective bargaining agreement.

https://www.michigan.gov/mdot/0,4616,7-151-9623-83798--,00.html
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WrkHrdPlayHrdr posted...

chrono625 posted...

WrkHrdPlayHrdr posted...

Solar_Crimson posted...

Fun fact: Despite being based in Michigan, they're not doing the same here, though because they're legally not allowed to. Only MDOT technicians are allowed to fix potholes.

Michigan also has some of the worst potholes in the country.

Let me guess... a law passed by Unions to make sure their people always have work but it never gets done in a timely manner because they are the only ones who are allowed to do it?

You're factually wrong. Michigan is a right to work state.

Which has literally 0 to do with what I said? Just that people can choose NOT to join the Union.

MDOT workers, do have a collective bargaining agreement.

https://www.michigan.gov/mdot/0,4616,7-151-9623-83798--,00.html

The MDOT is a local government agency. It's no different than the NYCDOT who is operated by the city itself. Their job entails fixing local infrastructure.

So your post is fucking wrong cause you're under the assumption that its privatized unions doing the work.

So when potholes are not being fixed in Michigan, you blame the local government and agencies. Not unions, you hack.
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UnfairRepresent posted...

ReelBigMurlocs posted...

Dominos would go bankrupt trying to fill the potholes where I live

Lose some weight

Lmao
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chrono625 posted...

So when potholes are not being fixed in Michigan, you blame the local government and agencies. Not unions, you hack.

You're still missing his point by a mile.

you're under the assumption that its privatized unions

He didn't say that.
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JACKBUTTMOMMY posted...

How is it a failed stunt if everyone is talking about it?

Talking =/= spending money there. No idea how it's actually doing though, it just doesn't seem like public reception is doing well.
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JACKBUTTMOMMY posted...

How is it a failed stunt if everyone is talking about it?

Because no one is eating there.

They;re losing profits and closing stores while everyone laughs at them
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JACKBUTTMOMMY posted...

All publicity is good publicity.

Yeah because Jared fucking kids was an absolute goldmine for Subway
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Anarchy_Juiblex posted...

You're still missing his point by a mile.

No. I'm not.

Read his post.

"A law passed by unions."

How can a union directly pass a law? Through lobbying. Ok. I get that.

But when you're speaking about the MDOT which was CREATED by the local government and is under their direct employment. Then no. It wasn't a union creating a law. It's the in efficiency of a government agency not doing their job on government owned and maintained roads.

Anarchy_Juiblex posted...

He didn't say that.

He didnt say it, but its implicitly what he meant.
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chrono625 posted...

WrkHrdPlayHrdr posted...

chrono625 posted...

WrkHrdPlayHrdr posted...

Solar_Crimson posted...

Fun fact: Despite being based in Michigan, they're not doing the same here, though because they're legally not allowed to. Only MDOT technicians are allowed to fix potholes.

Michigan also has some of the worst potholes in the country.

Let me guess... a law passed by Unions to make sure their people always have work but it never gets done in a timely manner because they are the only ones who are allowed to do it?

You're factually wrong. Michigan is a right to work state.

Which has literally 0 to do with what I said? Just that people can choose NOT to join the Union.

MDOT workers, do have a collective bargaining agreement.

https://www.michigan.gov/mdot/0,4616,7-151-9623-83798--,00.html

The MDOT is a local government agency. It's no different than the NYCDOT who is operated by the city itself. Their job entails fixing local infrastructure.

So your post is fucking wrong cause you're under the assumption that its privatized unions doing the work.

So when potholes are not being fixed in Michigan, you blame the local government and agencies. Not unions, you hack.

This is clearly not what I said.

I'm under the assumption that UNION WORKERS (which MDOT is) sometimes have a hand in writing legislation or influence on people who wrote it (LOBBYING) to make it so THEIR MEMBERS (MDOT workers) be the only ones to fix potholes which they are doing poorly according to people who live there. This leaves non union people (non MDOT workers) with no ability to fix potholes or help the problem. This insures that their members (MDOT workers) always have work to do and there are always potholes to fix.

YOU brought up right to work which has nothing to do with this issue except that maybe some of the workers at MDOT aren't required to join and can't get fired for not joining. What this has to do with the issue I have no idea but clearly, in your mind, they are related somehow.
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chrono625 posted...

WrkHrdPlayHrdr posted...

chrono625 posted...

WrkHrdPlayHrdr posted...

Solar_Crimson posted...

Fun fact: Despite being based in Michigan, they're not doing the same here, though because they're legally not allowed to. Only MDOT technicians are allowed to fix potholes.

Michigan also has some of the worst potholes in the country.

Let me guess... a law passed by Unions to make sure their people always have work but it never gets done in a timely manner because they are the only ones who are allowed to do it?

You're factually wrong. Michigan is a right to work state.

Which has literally 0 to do with what I said? Just that people can choose NOT to join the Union.

MDOT workers, do have a collective bargaining agreement.

https://www.michigan.gov/mdot/0,4616,7-151-9623-83798--,00.html

The MDOT is a local government agency. It's no different than the NYCDOT who is operated by the city itself. Their job entails fixing local infrastructure.

So your post is fucking wrong cause you're under the assumption that its privatized unions doing the work.

So when potholes are not being fixed in Michigan, you blame the local government and agencies. Not unions, you hack.

Bunched panties tbh
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Woosah. It's Friday.
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ReelBigMurlocs posted...

Dominos would go bankrupt trying to fill the potholes where I live

Do you live in NM? Because pothole describes half the road here.
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WrkHrdPlayHrdr posted...

Which has literally 0 to do with what I said? Just that people can choose NOT to join the Union.

MDOT workers, do have a collective bargaining agreement.

https://www.michigan.gov/mdot/0,4616,7-151-9623-83798--,00.html

I can't open any of those contracts, but since they list 4 contracts I doubt any of those apply to all MDOT workers.

JE19426 posted...

WrkHrdPlayHrdr posted...

Which has literally 0 to do with what I said? Just that people can choose NOT to join the Union.

MDOT workers, do have a collective bargaining agreement.

https://www.michigan.gov/mdot/0,4616,7-151-9623-83798--,00.html

I can't open any of those contracts, but since they list 4 contracts I doubt any of those apply to all MDOT workers.

Another site:
https://www.michigan.gov/ose/0,4656,7-143-67281---,00.html
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WrkHrdPlayHrdr posted...

Another site:
https://www.michigan.gov/ose/0,4656,7-143-67281---,00.html

I can only find 2 of the contracts listed on the other site on there, and neither of them make any requirements about MDOT employees being part of any Union.

JE19426 posted...

WrkHrdPlayHrdr posted...

Another site:
https://www.michigan.gov/ose/0,4656,7-143-67281---,00.html

I can only find 2 of the contracts listed on the other site on there, and neither of them make any requirements about MDOT employees being part of any Union.

If that's what you're looking for, no. They aren't required to join the union. They passed right to work legislation.
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WrkHrdPlayHrdr posted...

If that's what you're looking for, no. They aren't required to join the union. They passed right to work legislation.

So how does the law that requires MDOT empolyees fix the potholes ensure that Union members have work?

I live in Michigan and yes, our roads needs some fixin'. That's why I nominated my city the other day
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JE19426 posted...

So how does the law that requires MDOT empolyees fix the potholes ensure that Union members have work?

It just means you can't Ron Swanson the fuck out of it. I get that we don't want uneducated and unskilled labor working on public property without regard to codes but god damn let's have a little of self reliance. They can set a standard that doesn't mean the standard needs to be government workers.
If Dominos is willing and able, there's no reason they shouldn't be able to fix a damn pothole.
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JE19426 posted...

WrkHrdPlayHrdr posted...

If that's what you're looking for, no. They aren't required to join the union. They passed right to work legislation.

So how does the law that requires MDOT empolyees fix the potholes ensure that Union members have work?

Beceause 100 percent of the union workers will have work. It just so happens that the non-union ones will too.

Edit: Just because non-union people would get benefits from this doesn't mean it doesn't help union people.
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WrkHrdPlayHrdr posted...

Beceause 100 percent of the union workers will have work. It just so happens that the non-union ones will too.

Edit: Just because non-union people would get benefits from this doesn't mean it doesn't help union people.

I don't see how it ensures Union Workers are getting work. Does the Union only represent people working for MDOT?

I hope redhats keep up their anti union rhetoric, it totally won't cost them the plethora of rustbelt voters at all. Believe me
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JE19426 posted...

WrkHrdPlayHrdr posted...

Beceause 100 percent of the union workers will have work. It just so happens that the non-union ones will too.

Edit: Just because non-union people would get benefits from this doesn't mean it doesn't help union people.

I don't see how it ensures Union Workers are getting work. Does the Union only represent people working for MDOT?

I don't know the in's and out's of that exact Union but I would imagine it is the group for many types of state government workers. Probably down to typists and shit. But the union is only for state government workers.
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Consumers across industries are no longer just looking for companies to sell them products.

Actually, this is exactly what we're looking for.
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Maninstagnate posted...

It's funny how the restaraunt chains are roasting on Ihop's name change. Ihop should feel stupid about it.

They should feel stupid that they didn't have one single woman look over their new logo with the font

https://theblast.com/o-b-tampon-ihop-logo/
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WrkHrdPlayHrdr posted...

I don't know the in's and out's of that exact Union but I would imagine it is the group for many types of state government workers. Probably down to typists and shit. But the union is only for state government workers.

So plenty of them are probably not getting work from this law.

SageHarpuia posted...

Consumers across industries are no longer just looking for companies to sell them products.

Actually, this is exactly what we're looking for.

So how do you decide which of those companies that are offering to sell you a product, is the one you buy from?

SageHarpuia posted...

Consumers across industries are no longer just looking for companies to sell them products.

Actually, this is exactly what we're looking for.

The practices of the companies determines which company I buy from. If one puts money into helping local efforts, environmental preservation, whatever, I will choose them over other brands
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The idea for iHOb is so stupid.
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JE19426 posted...

WrkHrdPlayHrdr posted...

I don't know the in's and out's of that exact Union but I would imagine it is the group for many types of state government workers. Probably down to typists and shit. But the union is only for state government workers.

So plenty of them are probably not getting work from this law.

SageHarpuia posted...

Consumers across industries are no longer just looking for companies to sell them products.

Actually, this is exactly what we're looking for.

So how do you decide which of those companies that are offering to sell you a product, is the one you buy from?

I'm going to give a shitty example here.

A town realizes hey, each telephone pole in town (there's thousands) needs this item installed on it. The city says, we have a union of guys, city workers, who are trained on doing this, who can install these. A random guy says, my company can help and cut the time in half!

The city starts using their guys, but not the random dude's guys, to install these items. The problem is they start falling behind. Random guy shows back up again and says "seriously, my guys are still available to help!"

The union bosses say hey, we can't have him these other guys coming in helping, it will mean less work for our union guys. Hey city, pass a law saying that only city employees can install these things. So they do.

Now they are behind but they are the only ones that can install it.

I dunno, that's a half assed example, sorry if it makes things murkier.

Edit: This may not be the same as the MDOT group, but it's to give an idea of how a law would give Union guys guaranteed work. Except in their case it's potholes that will never be completely eradicated. There will always be new potholes.
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Good guy Domino, recycling all the burned pizzas they make into something helpful.
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WrkHrdPlayHrdr posted...

I'm going to give a shitty example here.

A town realizes hey, each telephone pole in town (there's thousands) needs this item installed on it. The city says, we have a union of guys, city workers, who are trained on doing this, who can install these. A random guy says, my company can help and cut the time in half!

The city starts using their guys, but not the random dude's guys, to install these items. The problem is they start falling behind. Random guy shows back up again and says "seriously, my guys are still available to help!"

The union bosses say hey, we can't have him these other guys coming in helping, it will mean less work for our union guys. Hey city, pass a law saying that only city employees can install these things. So they do.

Now they are behind but they are the only ones that can install it.

I dunno, that's a half assed example, sorry if it makes things murkier.

Edit: This may not be the same as the MDOT group, but it's to give an idea of how a law would give Union guys guaranteed work. Except in their case it's potholes that will never be completely eradicated. There will always be new potholes.

It sounds like you are really try to push something you have no actual claim for, espically since the city worker law doesn't require the city workers be unionised.

JE19426 posted...

It sounds like you are really try to push something you have no actual claim for, espically since the city worker law doesn't require the city workers be unionised.

Regardless, laws should be justified, what good reason is there for disallowing non-MDOT works to fix broke shit? What do you think the intent of the law here is?
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Anarchy_Juiblex posted...

Regardless, laws should be justified, what good reason is there for disallowing non-MDOT works to fix broke shit? What do you think the intent of the law here is?

I don't know what the law is, but I'd assume it's intent is to ensure the roads aren't repaired to by a shit standard.