HuffPost has acquired the 17-page document in its entirety, as well as transcripts from an IRC channel where the document was shared in an effort to recruit new writers. Its more than a style guide for writing internet-friendly neo-Nazi prose; its a playbook for the alt-right.
The style guide, according to Vox Day, was a set of directives for whoever might be writing under Anglins name, the idea being that Anglins army of ghostwriters need to maintain some sense of consistent style. But the guide appears to be for all of the sites writers, many of whom write under their own names (or at least their own pseudonyms). ... Like any such guide, this one contains plenty of discussion about the more mundane aspects of blog hygiene grammar, formatting, quirks of house style. Muslim should be spelled Moslem, it notes at one point.
This is mostly indistinguishable from any other blog, whatever its opinions on genocide. While The Daily Stormer might seem like an amateur operation if only because its mostly run by a single guy it is certainly not screwing around when it comes to presentation.
This is no accident. The sites stylistic decisions, the subjects it covers, the specific racial slurs it employs all are consciously chosen for the purpose of furthering The Daily Stormers ultimate goal, which, according to the style guide itself, is to spread the message of nationalism and anti-Semitism to the masses. Everything is deliberate.
The guide is particularly interested in ways to lend the sites hyperbolic racial invective a facade of credibility and good faith. Or at the very least, in how to confuse its readers to the point where they cant tell the difference. The Daily Stormer, for instance, uses block quotes for much the same reason Richard Spencer stuffs himself into vests. In explaining why a writer should heavily block-quote mainstream news articles, the guide notes that it allows writers to borrow some of mainstream medias air of scrupulousness and good hygiene.
The Daily Stormer also takes steps to mimic whats already familiar, couching its caustic ideology in something comfortable and easy to digest. More specifically, its mimicking the defunct website Gawker.
While Anglin claims to strive to cover as much news as any mainstream news site, as well as anything that people are talking about, his Google News alerts hint at a much more specific focus that would best be described as Hey, lets have a race war.
They also take pains to try and not turn off any readers who might be just starting to flirt with white supremacy. Again, this manifests itself in a concerted effort to mix the vicious and the mundane, which mainstream outlets have also accomplished, though entirely by accident.
Slurs get hammered, vitriol gets mixed in with The New York Times facts, and everything always comes back to the Jews. Anglin is very explicit about what hes doing here: Hes recruiting. ... All of this is aided by a veil of irony.
