Current Events > Dwayne Johnson buys the XFL for $15M

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CRON
08/03/20 10:04:29 AM
#1:


https://www.sportico.com/2020/personalities/athletes/dwayne-the-rock-johnson-buys-xfl-for-15-million-with-redbird-capital-1234610422/

The XFL has been sold to a group that includes former WWE star Dwayne The Rock Johnson, giving the bankrupt football league the kind of star power that may draw even non-sports fans. Johnson, an actor and producer who played college football at the University of Miami, teamed up with Gerry Cardinales RedBird Capital to buy the league just hours before a planned auction was scheduled to begin.

They paid $15 million, splitting it evenly. Johnsons business partner, Dany Garcia, who is also his ex-wife, will be a stakeholder as well. RedBird has made a litany of sports-related investments, including some with ties to the National Football League and its players. The presence of Johnson, meantime, continues pro wrestlings involvement in the spring football league, which was foundedand fundedby WWE Chairman and Chief Executive Officer Vince McMahon. The XFL filed for bankruptcy in April after the COVID-19 pandemic prompted the cancellation of its inaugural season, which got off to a promising start in terms of television audience.

The league had a broadcast agreement with Fox. With live sports a reliable vehicle to deliver ratings, theres a good chance a number of traditional TV networksand perhaps streaming companieswould seek to add the XFL to their portfolios. Besides the league, networks would likely seek a tie-up with Johnson, who is the executive producer of The Titan Games, a sports competition reality series on NBC. The XFL is the latest sports-related move for Cardinale and RedBird, which recently bought French soccer team Toulouse. In addition, Cardinalealong with Oakland As executive Billy Beanecreated a special purpose acquisition company, or SPAC, thatll focus on buying companies in sports, media and data analytics.

The private equity firm is also an investor in the YES Network, the regional sports network that shows New York Yankees games, as well as On Location Experiences, which is partly owned by the NFL, and also OneTeam Partners, a tie-up that includes the unions that represent MLB and NFL players. In its bankruptcy filing, Alpha Entertainment, the XFLs parent, listed the league with assets and liabilities in the range of about $10 million to $50 million. McMahon announced the XFLs reboot in 2018, and spent two years developing the eight-team league. The XFL drew more than 3 million viewers in its first week. The audience was about half that number in its fifth and final week before the shutdown.

The original XFL, created in 2001 in partnership with NBC, folded after one season. XFL President Jeffrey Pollack oversaw the sale process for the league.

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Reiss
08/03/20 10:05:02 AM
#2:


why?
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Guide
08/03/20 10:05:04 AM
#3:


Didn't they just try to figure that mess out

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Veggeta X
08/03/20 10:05:30 AM
#4:


SI also confirms this

https://www.si.com/xfl/2020/08/03/dwyne-the-rock-johnson-buys-xfl-redbird-capital-15-million

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BeyondWalls
08/03/20 10:06:24 AM
#5:


Throwing money away.

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The Trent
08/03/20 10:06:39 AM
#6:


i guess if anyone's going to make that work, it's the rock?

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lww99
08/03/20 10:06:47 AM
#7:


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FabIemaster
08/03/20 10:07:42 AM
#8:


I'm confused. Your title says Dwayne Johnson bought it but the link says The Rock bought it. So who actually bought it? Dwayne Johnson or The Rock?

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Veggeta X
08/03/20 10:08:41 AM
#9:


FabIemaster posted...
I'm confused. Your title says Dwayne Johnson bought it but the link says The Rock bought it. So who actually bought it? Dwayne Johnson or The Rock?
https://imgur.com/Y7vjHB3

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AirFresh
08/03/20 10:12:17 AM
#10:


lol

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Quorthon109
08/03/20 10:17:18 AM
#11:


Seems like a steal tbh. Kinda staggering how much money Vince put into it only for it to end up bankrupt and sold off.

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Guerrilla Soldier
08/03/20 10:18:33 AM
#12:


CRON posted...
along with Oakland As executive Billy Beane

whaaaaaaaaaaaat

craziness

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bobbysjoby2
08/03/20 10:18:48 AM
#13:


He's making his tv show Ballers a reality lmao
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The Popo
08/03/20 10:20:14 AM
#14:


Quorthon109 posted...
Seems like a steal tbh. Kinda staggering how much money Vince put into it only for it to end up bankrupt and sold off.

I think its due to how long it might be for any decent revenue to be produced. They werent really making any money on TV deals. It was at the ticket window and through merchandise. And with covid around, itll probably greatly diminish the immediate demand for tickets, even after a vaccine is available.

Betting on a successful XFL is a risky venture at this point. Vince cashed out while he could.

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Error1355
08/03/20 10:20:20 AM
#15:


This is weird. lol

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SK8T3R215
08/03/20 10:23:13 AM
#16:


There can be good demand for spring football and its ratings weren't terrible. They just got really screwed with COVID which basically killed the league prematurely.

They had some good rule changes also.

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s0nicfan
08/03/20 10:24:34 AM
#17:


SK8T3R215 posted...
There can be good demand for spring football and its ratings weren't terrible. They just got really screwed with COVID which basically killed the league prematurely.

They had some good rule changes also.

This. It looked like this time it might actually have everything it needed to succeed and then a global pandemic killed them right when they most needed to start making money. This may end up being an incredibly smart investment on his part.

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Poop2
08/03/20 10:28:17 AM
#18:


but, why?
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The Trent
08/03/20 10:36:16 AM
#19:


probably a combo of tax reasons / a belief that it's value for 15m that his people think could turn the other way with proper management and a lack of global pandemic

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WingsOfGood
08/03/20 10:36:37 AM
#20:


Cena was there too just invisible.
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