Current Events > Liberal disgusted at gym's "fat shaming" advertisment.

(+) Yeah! (+)

Every once in a while, we all need a little motivation to improve our overall health and fitness .

Some encouragement and a little inspiration can go a long way. nfortunately, in trying to give its members a little nudge, one gym has hit a sour note.

A franchise of Anytime Fitness, whose headquarters is in Minnesota, sent out a mass email which took a wrong turn.



Outraged, Mora Reinka tweeted the email and it quickly attracted a lot of heat.

One response read: "The ad industry is often vile, but this is one of the more appalling and shameless ones I've seen.

"To cultivate [and] profit off of body shame, which too many of us are already made to feel."

The gym has since apologised and explained it was an attempt at "humour".



I don't want anyone to feel bad or ashamed.

I don't get how a gym is supposed to advertise itself without saying fat is bad though.

I mean maybe they could push a bodybuilding angle but this seems like one of those "friendly" gyms for casual weight loss and general fitness. Not hardcore body-building and athletes.
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Is the ad just the picture itself and her response is the text? Or did they take what she said and use her name to advertise in response to her? I don't really get it. If the latter, they crossed a line by mentioning her by name even if not her full name. If the former, that's a really innocuous picture with a really innocuous message that is no cause for outrage.
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Machete posted...

Is the ad just the picture itself and her response is the text? Or did they take what she said and use her name to advertise in response to her? I don't really get it. If the latter, they crossed a line by mentioning her by name even if not her full name. If the former, that's a really innocuous picture with a really innocuous message that is no cause for outrage.

The ad is the text

The photo is one I cooked up to demonstrate a fat person and a thin person at the gym
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the ad didn't really say anything that was wrong though. sometimes people need to hear the truth. maybe it'll be the thing that gives her the motivation to hit the gym.
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Meh, I see no issue with this. The last line is a bit tacky though.
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honk honk
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There's nothing wrong with that ad. ('-' )

People are just fucking fragile crybabies.
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Vicious_Dios posted...

There's nothing wrong with that ad. ('-' )

People are just fucking fragile crybabies.

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BandofMedz posted...

honk honk

I don't get it
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UnfairRepresent posted...

BandofMedz posted...

honk honk

I don't get it

Clown world. Which it basically is, since people throw their arms up at the mere mention of fat being fat when it's not even being used in an insulting way.
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BandofMedz posted...

Vicious_Dios posted...

There's nothing wrong with that ad. ('-' )

People are just fucking fragile crybabies.

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I'm usually fine with ads like this but this one does feel a bit tacky
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Couldve been worded better
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UnfairRepresent posted...

BandofMedz posted...

honk honk

I don't get it

I just looked it up. Pepe the frog as a clown and is supposedly now a hate symbol. I swear these people are just doing this shit now to troll easily offended people to see how far they are willing to go on censoring things

Was curious myself as ive been seeing it a lot lately and had heard from someone it was banned on Facebook.
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UnfairRepresent posted...

Machete posted...

Is the ad just the picture itself and her response is the text? Or did they take what she said and use her name to advertise in response to her? I don't really get it. If the latter, they crossed a line by mentioning her by name even if not her full name. If the former, that's a really innocuous picture with a really innocuous message that is no cause for outrage.

The ad is the text

The photo is one I cooked up to demonstrate a fat person and a thin person at the gym

I meant the pic on top of the text actually, not the lower one. So they used a direct response to her as their ad? Is she a member? That is kinda shitty if so. They could have left her name out of it and I wouldn't have an issue, but including even just her first name was a dick move.
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Machete posted...

UnfairRepresent posted...

Machete posted...

Is the ad just the picture itself and her response is the text? Or did they take what she said and use her name to advertise in response to her? I don't really get it. If the latter, they crossed a line by mentioning her by name even if not her full name. If the former, that's a really innocuous picture with a really innocuous message that is no cause for outrage.

The ad is the text

The photo is one I cooked up to demonstrate a fat person and a thin person at the gym

I meant the pic on top of the text actually, not the lower one. So they used a direct response to her as their ad? Is she a member? That is kinda shitty if so. They could have left her name out of it and I wouldn't have an issue, but including even just her first name was a dick move.

It says it was a mass email... Those tend to include your first name at the top...
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ThePrinceFish posted...

Machete posted...

UnfairRepresent posted...

Machete posted...

Is the ad just the picture itself and her response is the text? Or did they take what she said and use her name to advertise in response to her? I don't really get it. If the latter, they crossed a line by mentioning her by name even if not her full name. If the former, that's a really innocuous picture with a really innocuous message that is no cause for outrage.

The ad is the text

The photo is one I cooked up to demonstrate a fat person and a thin person at the gym

I meant the pic on top of the text actually, not the lower one. So they used a direct response to her as their ad? Is she a member? That is kinda shitty if so. They could have left her name out of it and I wouldn't have an issue, but including even just her first name was a dick move.

It says it was a mass email... Those tend to include your first name at the top...

Okay still dick move not to edit it out
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Ballsy ad. I respect that.
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Damn I would start lifting if it came with a hot spotter like that
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Machete posted...

ThePrinceFish posted...

Machete posted...

UnfairRepresent posted...

Machete posted...

Is the ad just the picture itself and her response is the text? Or did they take what she said and use her name to advertise in response to her? I don't really get it. If the latter, they crossed a line by mentioning her by name even if not her full name. If the former, that's a really innocuous picture with a really innocuous message that is no cause for outrage.

The ad is the text

The photo is one I cooked up to demonstrate a fat person and a thin person at the gym

I meant the pic on top of the text actually, not the lower one. So they used a direct response to her as their ad? Is she a member? That is kinda shitty if so. They could have left her name out of it and I wouldn't have an issue, but including even just her first name was a dick move.

It says it was a mass email... Those tend to include your first name at the top...

Okay still dick move not to edit it out

She's the one who tweeted the image of the email that they sent her. I don't understand your issue here. It's an email sent to members starting with <Your Name Here> and then she released the email with her own name on it.
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PatrickMahomes posted...

Damn I would start lifting if it came with a hot spotter like that

See, here's the problem, that chick is way too tiny to help you spot.
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Also I find it funny how shes like the ad industry is often vile and this is one of the worst when it feels to me like the worst ads are the ones that try to trick you into feeling good, rather than shaming you. Ironic
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MutantJohn posted...

PatrickMahomes posted...

Damn I would start lifting if it came with a hot spotter like that

See, here's the problem, that chick is way too tiny to help you spot.

Not at all, unless youre benching 400lbs. Ive seen plenty of small girls spot guys lifting more casual weights.
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MetaFalconPunch posted...

Also I find it funny how shes like the ad industry is often vile and this is one of the worst when it feels to me like the worst ads are the ones that try to trick you into feeling good, rather than shaming you. Ironic

ok
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stop crying a lose weight.

put in a modicum of effort
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BandofMedz posted...

Vicious_Dios posted...

There's nothing wrong with that ad. ('-' )

People are just fucking fragile crybabies.

As a marketer, I find nothing "offensive" about the ad. Not bad ad copy either, especially when you compare it to the generic, "Come to our gym in the next 5 days, and we'll waive our initiation fee that is absurd to charge in the first place", that 90% of gyms use.

Imagine getting offended about a gym talking about fat and fat loss.
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If she wants acceptance rather than motivation, then she should be going to Planet Fitness rather than this other gym.
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It gets pretty weird towards the end and seems like it's more about people being insecure than healthy
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That's a tacky ass ad for something that ultimately won't make a significant difference in your weight. If you want to drop pounds, you have to change your diet.

_Rinku_ posted...

That's a tacky ass ad for something that ultimately won't make a significant difference in your weight. If you want to drop pounds, you have to change your diet.

You do know that gyms sell personal training, many of which focus on nutrition, right?
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_Rinku_ posted...

That's a tacky ass ad for something that ultimately won't make a significant difference in your weight. If you want to drop pounds, you have to change your diet.

I always lose weight when I take a job that requires physical labor. Diet never changes. I mean if you are legit fat or obese yeah diet needs changing. Excericse will help though. But if you are looking to just drop 10-20 lbs. Excercise might help.
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mooreandrew58 posted...

_Rinku_ posted...

That's a tacky ass ad for something that ultimately won't make a significant difference in your weight. If you want to drop pounds, you have to change your diet.

I always lose weight when I take a job that requires physical labor. Diet never changes. I mean if you are legit fat or obese yeah diet needs changing. Excericse will help though. But if you are looking to just drop 10-20 lbs. Excercise might help.

And I see countless people absolutely kill themselves to burn maybe 300 calories in the gym and then they "reward" themselves by over consuming.

Exercise helps, but it is not at all the main factor in weight loss, especially for people who are obese. Telling people otherwise is setting them up for failure.

_Rinku_ posted...

mooreandrew58 posted...

_Rinku_ posted...

That's a tacky ass ad for something that ultimately won't make a significant difference in your weight. If you want to drop pounds, you have to change your diet.

I always lose weight when I take a job that requires physical labor. Diet never changes. I mean if you are legit fat or obese yeah diet needs changing. Excericse will help though. But if you are looking to just drop 10-20 lbs. Excercise might help.

And I see countless people absolutely kill themselves to burn maybe 300 calories in the gym and then they "reward" themselves by over consuming.

Exercise helps, but it is not at all the main factor in weight loss, especially for people who are obese. Telling people otherwise is setting them up for failure.

Well two things. Dont reward yourself just cause you did some work. Two dont quit just cause you reach your desired weight. That last point applies to diets as well. Seen plenty end up re gaining weight on a diet because they lose what they wanted then revert back and in some cases go overboard because they missed eating certain things and end up eating it more than they used to.
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Ultima Dragon posted...

UnfairRepresent posted...

BandofMedz posted...

honk honk

I don't get it

Clown world. Which it basically is, since people throw their arms up at the mere mention of fat being fat when it's not even being used in an insulting way.

It's almost as silly as being offended that people are offended. Clown world indeed.
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That email is weird and bad
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UnfairRepresent posted...

BandofMedz posted...

honk honk

I don't get it

watch this youtube video

https://www.youtube.com/watch?v=Z4OhbzSFpnk" data-time="

I thought the ad was going to be way more offensive than it was (like saying being overweight is disgusting and you should be ashamed of yourself and commit suicide or something). Not sure why people are offended over this.

_Rinku_ posted...

mooreandrew58 posted...

_Rinku_ posted...

That's a tacky ass ad for something that ultimately won't make a significant difference in your weight. If you want to drop pounds, you have to change your diet.

I always lose weight when I take a job that requires physical labor. Diet never changes. I mean if you are legit fat or obese yeah diet needs changing. Excericse will help though. But if you are looking to just drop 10-20 lbs. Excercise might help.

And I see countless people absolutely kill themselves to burn maybe 300 calories in the gym and then they "reward" themselves by over consuming.

Exercise helps, but it is not at all the main factor in weight loss, especially for people who are obese. Telling people otherwise is setting them up for failure.

Yes, exercise doesn't work because people overeat after working out, clearly exercise is the problem here
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Vicious_Dios posted...

There's nothing wrong with that ad. ('-' )

People are just fucking fragile crybabies.

mooreandrew58 posted...

Well two things. Dont reward yourself just cause you did some work. Two dont quit just cause you reach your desired weight. That last point applies to diets as well. Seen plenty end up re gaining weight on a diet because they lose what they wanted then revert back and in some cases go overboard because they missed eating certain things and end up eating it more than they used to.

It's almost as if diet is a lot more important than exercise and humans are flawed lol. I'm just saying we shouldn't hold up exercise as being so important when most people would find satisfying results from just cutting out soda and eating smaller portion sizes.

CM_Ponch posted...

Yes, exercise doesn't work because people overeat after working out, clearly exercise is the problem here

Way to miss the point there. You can't out exercise a bad diet.

_Rinku_ posted...

mooreandrew58 posted...

Well two things. Dont reward yourself just cause you did some work. Two dont quit just cause you reach your desired weight. That last point applies to diets as well. Seen plenty end up re gaining weight on a diet because they lose what they wanted then revert back and in some cases go overboard because they missed eating certain things and end up eating it more than they used to.

It's almost as if diet is a lot more important than exercise and humans are flawed lol. I'm just saying we shouldn't hold up exercise as being so important when most people would find satisfying results from just cutting out soda and eating smaller portion sizes.

CM_Ponch posted...

Yes, exercise doesn't work because people overeat after working out, clearly exercise is the problem here

Way to miss the point there. You can't out exercise a bad diet.

Funny you tell him he missed the point when you missed the one of mine. Small amounts of weight are totally doable with exercise alone provided you dont eat any more than you already had before starting thr excercise regiment.

Some people are overweight a little simply because they arent active at all.

My eating habits have not changed once since I was a teen. But a bit into adulthood I gained 30 lbs because I stopped being as active. Now as I get older I realize my metabolism is slowing up so its either even more physical activity or dieting. As said anytime I have a job that requires manual labor i drop 10 lbs easily
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mooreandrew58 posted...

Funny you tell him he missed the point when you missed the one of mine. Small amounts of weight are totally doable with exercise alone provided you dont eat any more than you already had before starting thr excercise regiment.

Some people are overweight a little simply because they arent active at all.

My eating habits have not changed once since I was a teen. But a bit into adulthood I gained 30 lbs because I stopped being as active. Now as I get older I realize my metabolism is slowing up so its either even more physical activity or dieting. As said anytime I have a job that requires manual labor i drop 10 lbs easily

And, again, you're missing the point. Exercise is hard. You have to commit to doing it. It's much easier and effective to change your diet. Neither are necessarily an objectively "easy" thing to do, but one clearly has the advantage.

You remind me of when people say it's as simple as "calories in, calories out." Yeah, if you exercise and don't change your diet in any way, you'd lose weight. Most people do not have that kind of willpower to not eat more. Exercise stimulates ghrelin. People feel exhausted after working out and end up eating. If you're the kind of person who can resist that temptation, great. I'm still gonna give advice that works for most people because you are an exception.

Have you actually recorded the weight you've lost and your eating habits? Also, just to be clear here, I'm talking about average people. The kind of people who aren't going to be able to quit their desk job to physically labor for a living.

Also, honestly, a lot of the weight you're losing when you start a job like that could be water weight if you're not properly hydrating.

I'm not saying you shouldn't exercise, but for the average person it should be like a 75/25 split between diet and exercise.

_Rinku_ posted...

mooreandrew58 posted...

Funny you tell him he missed the point when you missed the one of mine. Small amounts of weight are totally doable with exercise alone provided you dont eat any more than you already had before starting thr excercise regiment.

Some people are overweight a little simply because they arent active at all.

My eating habits have not changed once since I was a teen. But a bit into adulthood I gained 30 lbs because I stopped being as active. Now as I get older I realize my metabolism is slowing up so its either even more physical activity or dieting. As said anytime I have a job that requires manual labor i drop 10 lbs easily

And, again, you're missing the point. Exercise is hard. You have to commit to doing it. It's much easier and effective to change your diet. Neither are necessarily an objectively "easy" thing to do, but one clearly has the advantage.

You remind me of when people say it's as simple as "calories in, calories out." Yeah, if you exercise and don't change your diet in any way, you'd lose weight. Most people do not have that kind of willpower to not eat more. Exercise stimulates ghrelin. People feel exhausted after working out and end up eating. If you're the kind of person who can resist that temptation, great. I'm still gonna give advice that works for most people because you are an exception.

Have you actually recorded the weight you've lost and your eating habits? Also, just to be clear here, I'm talking about average people. The kind of people who aren't going to be able to quit their desk job to physically labor for a living.

Also, honestly, a lot of the weight you're losing when you start a job like that could be water weight if you're not properly hydrating.

I'm not saying you shouldn't exercise, but for the average person it should be like a 75/25 split between diet and exercise.

Im done with you lol I was talking losing 10-20 lbs not 50-100 and that its easy to lose that excersicng and you keep changing shit up. Ive known many who have done it.

You keep bringing up people ruining the excercise by eating more than they initially did lmao. Well no fucking shit Sherlock. That ruins the whole point of doing it. As farvas me bringing up jobs ive had thats me. Other people go to the gym like my brother who i might add went from 250 to 200. Im not discrediting dieting. Just saying its not as unimportant as you initially made it sound and that some can get by on it alone. Willpower is needed for both so thats moot.
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Milkman5 posted...

UnfairRepresent posted...

BandofMedz posted...

honk honk

I don't get it

watch this youtube video

https://www.youtube.com/watch?v=Z4OhbzSFpnk" data-time="

no
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That ad is mean spirited. If it were actually funny then it'd be able to get away with it, but it isn't. I'm not outraged by it but it was a bad idea.
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Fossil posted...

Vicious_Dios posted...

There's nothing wrong with that ad. ('-' )

People are just fucking fragile crybabies.

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Wetterdew posted...

That ad is mean spirited. If it were actually funny then it'd be able to get away with it, but it isn't. I'm not outraged by it but it was a bad idea.

Pretty much this
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I don't particularly find that ad to be mean-spirited at all.
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People defending being fat. Wtf.
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