LogFAQs > #979514580

In the UK the Euros (increasingly, especially with the issues around the last couple of World Cups) and the World Cup are by far the biggest sporting events. Probably the biggest events for drawing simulatenous attention other than Royal Weddings/Coronations/Funerals. Since the PL games are on pay to view TV they are a much smaller deal, even when there's a great title race. The Ashes being on pay to view means the rugby is probably the next biggest event.

So even though the level of play is clearly a step (or three) lower than the CL, the atmosphere and interest from people and the media is totally different during international competitions and makes them good fun.