LogFAQs > #979058493

I think one factor with her that has really helped her momentum recently is social media. She's perhaps the first megastar that has that two way relationship with it.

A song she sings in the concert has a moment where the audience screams "1, 2, 3 Let's Go Bitch!" all because of a viral video clip. It's not in the song itself at all. Yet most people there know to scream it. Swift herself acknowledges it by counting down with her fingers. The concert has several moments like this with the fans.

There's the outfit element too. People dress up for social media and for fun.

Then even though this is some crazy 45 song setlist she picks 2-4 secret songs every night. The audience speculates and anticipates over what gets chosen every single night. Causing the hardcore audience to discuss the tour even if she is long past their city.

In a way it's a musician fully embracing how nerdy hardcore fans are. Which is overall pretty genius. She does this stuff with her marketing too. She really gets how to pander to her fanbase in a way that's usually reserved for nerdy stuff.