LogFAQs > #979019231

Her music + marketing
As someone who was incredibly popular for a decent amount of time, she never became unpopular. There was a lapse in attention to her. Reputation got a lot of flak and I didnt hear much about her subsequent releases (though a fan told me that they were pretty good) until folklore and evermore, which like 1989, were cashing in early on new trends and renewed an energy towards her along with a minor persona change, one that wasnt cringey like the Reputation era.
Taylor Swift is really good at marketing her public persona and keeping people interested in it.