Because they added a bunch of new features that required a bit more complication, and as it turns out a LOT of people use and like those new features. Stop complaining that you have to wait an extra minute(and not even that), jesus christ some of you people on here act so entitled.
what new features, and what complication is required
because I've been able to play online games since the early 2000s
I hope that's not what you're talking about
as far as "entitled" goes I spent $300 on a 360, and $60 for a year of online. I'm well within justification to complain about stupid stuff that exists for no reason.
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http://www.youtube.com/watch?v=npHDxSvwCE0